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He began his business career working in marketing and product management with Unilever. George Yip’s business experience spans from marketing and product management to consulting and innovation. The Times Higher Education Supplement ranked him among the 12 most successful academic consultants in the UK in any discipline (2006). He has won two “best teaching” awards at UCLA and “best research” awards from Business Horizons (2000) and Journal of International Marketing (2000). An MBA from Harvard Business School, Yip is also a ‘ Doctor of Business Administration’ in Business Policy from Harvard Business School where he was supervised by Prof. He grew up in Hong Kong, Burma, and England and was educated at Dover College, and Magdalene College, Cambridge University in UK. Former board member of IDM, Glunz AG, Arlington Capital Management and Data Instruments, Inc., former advisory board member of Sonae SGPS and American University of Cairo Business School Chair of Research Advisory Committee, SKEMA Business School, France. Boards of Hewnoaks Artist Colony (Maine) and MassOpera and Board of Advisors of Boston Lyric Opera. He serves on the editorial advisory boards of California Management Review, LRP and MIT Sloan Management Review. Also, author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (19). His book, Total Global Strategy: Managing for Worldwide Competitive Advantage (Prentice Hall, 1992 1995) was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. Former Dean of Rotterdam School of Management, Erasmus University. Now living in Boston and Maine, USA, and London. Other academic positions at Harvard, Georgetown, UCLA, Cambridge, London Business School. Former professor and Co-Director of the Centre on China Innovation at China Europe International Business School (CEIBS). George Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London.